“Differentiate Yourselves”

An appeal has been made for Entrepreneurs and Businesses that operate within the Eastern Caribbean Currency Union, to differentiate themselves from the rest of the competition in order to stand out and thrive in the current environment.

This appeal was made by Agency Manager for SAGICOR Life Incorporated in Dominica, Brenton Hilaire during the official launching on Tuesday August 30 of the Eastern Caribbean Central Bank’s, Financial Information Month, Theme Song and Music Video.

Mr. Hilaire said people have become too accustomed to where they are and they have to create their own opportunities and that businesses should seek to be ahead of the curve and different from the rest.

Financial Literacy month will be observed in October has as its theme “Create, Optimize, Pursue and Embrace Opportunities”.